Not just for patients. For practices. For physicians. For everyone involved.
It's a question healthcare rarely stops to ask.
Yet it was that question that brought together an unusual pairing: Alex Sheppert, DO, PhD, MBA, a physician and AI researcher who understood what it felt like to deliver care, and Calvin Carter, founder of Bottle Rocket, whose decades of experience designing award-winning products for brands like Chick-fil-A, NPR, LEGO, Southwest Airlines, and Marriott taught him how to great experiences people actually love.
Together, they came to a simple conclusion:
Great care should feel better.
That belief became Matic and its commitment to a broader view of experience—one built around patients, practices, and physicians. The result is simple: patients get more attention, physicians get their time back, and practices capture the full value of the care they deliver.
Matic is an AI-native clinical intelligence company that connects the moments surrounding every patient visit into one continuous experience. Specialized agents handle the work that pulls physicians away from patients, so the busywork fades into the background and care moves naturally.
We believe healthcare is entering a new era of experience—one that extends beyond the patient to include the practices and physicians every visit depends on. Most technology improves one of those groups at the expense of another. Matic was designed to serve all three together.
Now, see what great care looks like.
For years, healthcare has treated patient experience, and practice performance as separate challenges, each requiring its own solution. Matic believes they are deeply connected and should be addressed together.
"Human-centered design is at our core," said Calvin Carter , CEO of Matic. "We reimagined the experiences for what we call the three P's: patients, practices, and physicians. Before we built anything, we shadowed, interviewed, and learned what it was like to walk in each of their shoes. Then we built, deployed, and tested again and again until we were confident we could serve all three simultaneously. That's what we mean when we talk about the New PX."
When experience improves for everyone involved, organizations no longer have to choose between better care, happier physicians, or stronger practice performance. Those outcomes reinforce one another.
Reducing physician burden is not a side effect. It's the starting point. Physicians spend roughly 2-5 hours daily on documentation and administrative work. Giving clinicians more time and attention to devote to care benefits patients and strengthens the practice as a whole.
Matic runs as one continuous experience rather than a series of disconnected steps. Here is what happens across the visit.
Because these moments move together, what Matic learns at one step informs the next.
Nothing has to be re-entered, re-found, or remembered.
Everything runs on Matic Intelligence, the engine behind the experience. Specialized agents work across the full continuum of care: panel management, chart summarization, burden of illness, care plan development, medical decision support, scribing, clinical evidence, research with patient context, clinical documentation, coding, and intelligent referrals.
"Matic gives physicians super powers so they can operate at the top of their license, and we take care of everything else," Carter said.
The platform is also built to be adopted, not endured. Easy to start, valuable immediately, and built for the kind of habitual use that produces real results.
Matic comes from an unusual pairing of a physician-AI researcher and an award-winning experience designer.
Alex Sheppert started as an AI programmer, then became a physician with a goal of changing healthcare from the inside out. He went on to earn his MBA, DO, and PhD in AI. Along the way he felt the weight that modern medicine places on physicians firsthand, which is what makes him good at building systems that work with physicians instead of against them.
Calvin Carter founded Bottle Rocket, one of the most celebrated app developers in the country. For decades he helped organizations like Chick-fil-A, NPR, LEGO, Southwest Airlines, Starwood and Marriott, PBS, Pizza Hut, BMW, and Baylor Scott and White create experiences people genuinely loved. That work earned recognition from Apple's App Store Hall of Fame four times. His craft has always been the same: turn friction into something effortless, and create real value for everyone it touches.
One of them understands what it feels like to deliver care. The other understands what it takes to build experiences people love. That combination is difficult to find and harder to copy.
Matic is available now to medical practices, physician groups, and health systems across the athenahealth ecosystem, and it is expanding quickly to support additional environments.
For technology partners and EHRs that want to bring Matic into their own products, Matic Gateway provides direct, API-first access to the same agents that power Matic's orchestrated workflows.
We built Matic on a simple belief: if a physician is truly engaged, properly empowered, and free to focus on their patients, everyone wins.
Alex says it best, because he lived it.
— Alex Sheppert, DO, PhD, MBA, founder and CTO of Matic
That is the new PX. Care that finally works together. Learn more about Matic inside your practice.
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What is Matic? Matic is an AI-native clinical intelligence platform that connects the work surrounding every patient visit, from panel review and visit prep through ambient documentation, coding, and follow-up. It is designed to reduce physician burden, improve the patient experience, and strengthen practice performance at the same time.
How does Matic reduce physician burden? Matic uses specialized agents to handle the full continuum of care including panel management, chart summarization, burden of illness, care plan development, medical decision support, scribing, clinical evidence, research with patient context, clinical documentation, coding, and intelligent referrals in the background. Physicians spend less time on notes and screens and more time with patients, and finish their day without a backlog of after-hours charting.
Does Matic work with athenahealth? Yes. Matic is available now to practices, physician groups, and health systems across the athenahealth ecosystem, and it is expanding to support additional environments.
Can other EHRs and technology partners build on Matic? Yes. Matic Gateway gives partners and EHRs direct, API-first access to the same agents that power Matic's orchestrated workflows, so they can bring Matic into their own products.
What is the New PX? The New PX is a broader view of experience built around the three groups every visit depends on: patients, practices, and physicians. Instead of treating their needs as separate problems, the New PX recognizes that better care, stronger practices, and happier physicians are deeply connected.
Does Matic handle medical coding? Yes. As a visit closes, Matic generates suggested CPT®, ICD-10, and E/M codes with modifiers and audit-ready justifications, tailored to payer rules, while the clinical context is still fresh.