Why “Taste” Matters More Than Ever in an AI-Driven World
In his Forbes article, Alexander Sheppert, founder of Matic, highlights a critical shift in the AI economy: as machines excel at execution, human value increasingly comes from judgment, taste, and the ability to articulate what should exist. Drawing parallels from legendary music producer Rick Rubin and tech visionary Steve Jobs, Sheppert emphasizes that production is abundant, but discerning quality is rare.
AI acts as a productivity multiplier, allowing creatives, engineers, and professionals to accomplish more in less time. Yet with output now abundant, the question becomes: can you recognize when something is almost right, know how to improve it, and guide AI to close the gap?
Sheppert frames “taste” using Plato’s theory of forms: the ability to perceive an ideal version of a product, identify deviations in reality, and articulate the specific changes needed to reach that ideal. This skill, difficult to teach, challenging to quantify, is quickly becoming the most hireable in the AI economy.
For anyone navigating the future of work, Sheppert’s insight is clear: the AI revolution rewards those who can pair human judgment with machine execution. It’s not about what AI can do, it’s about what humans can direct it to achieve.
Read the full Forbes article here: Taste: The Most Valuable Skill in the New World AI Economy